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VanLUG Email Archive

Re: Linux at COMDEX/Canada West '99 : Just the Facts

Jan Walter
Thu, 01 Oct 1998 22:13:09 -0700

Brian Edmonds wrote:
[munch...]
> Unless someone comes up with something unusually brilliant, I think this
> is taking the wrong approach. We cannot out-glitz, out-hustle or
> out-promote the big boys. In an image driven age, that takes money in
> something close to the league they're spending on it. My vote is KISS:
> Keep It Simple, Stupid. Just the facts ma'am.
>
> That's not to say we can't have a good looking and professional booth,
> but if we concentrate on trying to "market" ourselves like the big
> companies do, we're undercutting our biggest strength: we're *not* the
> big companies.
>
> Brian.

Brian,

I agree with you completely. In fact, I think that many IS people are
tired of dealing with all the glitz and marketing. Most IS people I have
talked with are aware of the effect that marketing has on their
superiors, the accountants, and computer-illiterate middle and top
management. What they want are exactly what you said: "Just the facts,
ma'am". We would provide them a resource for information that they can
go to their superiors with and beat every marketing argument the MS
crowd puts forward with facts.

The payware companies will always outgun Linux-anything in marketing,
but we (Linux systems) have the upper hand from a technical perspective.
We need to give the rank-and-file ammunition so that they can make a
convincing argument to their companies' decision makers.

The "Just the Facts" approach will appeal to many people at Comdex - it
will give them a rest from the hype that makes Comdex such a suffocating
environment. Put it on banners. Put up signs like "Get the facts from
booth ...". We should make a point to visitors that we're not here to
fill their head with empty promises.

We'd need flyers with cost-of-ownership data, cost of implementation,
time to rollout, maintenance hours a year, avg number of reboots per
year, and so-on. Real stats. Just the facts. "Easy point-and-click"
promises are what makes these people mad - try making MS Exchange do
something different sometime (like forwarding e-mail to a different
server without using either Outlook or the Exchange client), and then
try sendmail or qmail. Get my drift?

Cheers,

Jan